The copy (or content) within your website needs to have 2 purposes. Firstly, it must be optimized properly to help get the maximum exposure to searchers through the crawling of the search engine spiders and it must also be engaging and compelling for the reader or customer.

thiết kế web giá rẻ Việt Nam

thiết kế web giá rẻ Việt Nam

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1. Keyword Research is a must Online tools will give you an indication of the search volume of a keyword. The higher the search volumes the harder it will be to rank well for that particular keyword, but the more traffic you will get if you rank well.
2. Tags, tags, tagsEnsure your H1 tag contain your most desired keyword and your H2 and H3 tags contain other important keywords that perhaps you could receive long tailed traffic from (must be relevant to industry).
3. Use Bold and ItalicsWhen you emphasize a word with italics, underlining or bolding, search engines assume that it is a keyword. Use this to your advantage to tell Google what your keywords are.
4. Internal linkingLink to other resources/pages of your site which are relevant to the copy you are writing. This will benefit the visitor and increase the amount of time they spend on your site.
5. External link buildingIf you reference external websites on your web pages, provide a link pointing to this source. This adds credibility to the content which the search engines love.
6. Content “Mass”Never have less than 400 words on a page. If the content you are providing is in fact valuable you should be able to come up with around 1,000 words.
7. Fonts and copy size is importantNot everyone has the same font’s as you, so stick to basics like Arial, Verdana or Times New Roman. Also, keep your text size above 8pts – no one enjoys squinting.
8. Bullet Points make reading easyUsing a bullet point or numbered system helps break up your copy into consumable pieces for the visitor and also gives the page a “clean” layout which is easier on the eye.
9. Don’t neglect your imagesWhen using images to backup your copy, give an accurate description of what the image is for or what it refers to in the ALT tags.
10. Write for the searcher, not youYou need to ensure that your content is in line with what the visitor is searching for, not what you think they should be searching for.

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